Behavioral science is becoming more and more integral to the financial business. I’ve heard advisors tell me that managing client expectations and predicting their behavior is a huge part of their daily work. Within the field of behavioral science, risk communication is an interesting and emerging area.
Marketing consultant Michael Carpenter in Boston, recently sent me an article he’d written about improving client trust, in which he linked to and quoted The Center for Risk Communication. I’d never heard of them before, but this organization apparently counsels some of the largest corporations and government entities in how to more effectively communicate with customers and business stakeholders in before and after a crisis or high-stress situation. (We’ve certainly had a few of those in the last decade). Read More
