By Caleb Brown
Source: New Planner Recruiting
Occasionally, when we have a new client come on board, we receive questions regarding how they should structure compensation and benefits, and it usually revolves around salary, incentive bonus, and perhaps health insurance and vacation. When looking at attracting talent, this focus on compensation and benefits can quickly become a Red Ocean of competitive fighting with other firms pursuing the same talent. I suggest instead, pursuing a Blue Ocean strategy of avoiding the competition and creating something new instead – by focusing on and emphasizing culture as a key part of the overall compensation package.