One of the most important tasks independent advisors face is one that rarely finds its way to the top of the “To-Do” list: Using business metrics as intelligence. While understanding your business metrics can make your firm significantly more productive and profitable, it is often easier said than done.
Even something as simple as measuring your firm’s asset growth as an independent advisor can be tricky. Do you know what factors are most responsible for asset growth? Is it your firm’s performance, bringing on new assets, existing clients making contributions, or simply a strong market? Worse yet, what if you are growing assets, but losing revenue? And how is your firm performing compared to other advisory firms? Especially in today’s economy, using this information to make strategic decisions will help strengthen your margins, and ensure that your firm is working smart. Read More




