The RIA channel is one of the fastest growing advisor channels and presents a significant opportunity for product and service providers. RIAs make up 4.5% of the advisor community, control $1trillion in assets and are expected to double over the next five years.
RIA Central, launched in January 2010, has more than 3,000 members managing over $200B AUM.
For product and service providers looking to reach the RIA channel, RIA Central offers an unprecedented opportunity. From advertising/sponsorship, webinars and through leadership participation, RIA Central can put you directly in front of thousands of RIAs in support of your business development objectives.
Our Members at a Glance
With currently more than 3,000 members, RIA Centrals membership is comprised of owners of RIAs, Investment Advisor Representatives, and Registered Reps that may be contemplating the benefits of moving to a fee-based model. Learn more about our member demographics here.
Participate in RIA Central and Meaningfully Build Business
RIA Central offers product and service providers many ways to participate. Our products can be purchased in a package or ala cart. Our product offering includes:
Company Product Demonstration
If your company provides a product or service with an online delivery component, RIA Central can create a video demonstration showcasing your technology and value proposition. The resulting video will be published in the RIA Central Resource Center and showcased in our weekly member email. A Company Demo is a great way for you to tell your story and share your unique value proposition. Your video will be published alongside a lead generation form so that you can translate interest into quantifiable leads. Please contact us for pricing and availability.
Provide Thought Leadership Content
As the most popular feature of RIA Central, the Resource Center contains an ever increasing amount of articles, podcast and videos provided by industry thought leaders and companies with something unique to say. An opportunity exists for you to write articles, record podcasts and otherwise showcase your thought leadership in the Resource Center and be featured in our weekly member email. Please contact us for pricing and availability.
Webinars
Hosting a webinar for RIA Central is a great way to directly engage our membership. Similar to providing content for the Resource Center, a webinar can help showcase your thought leadership and highlight your products and services. Following the webinar you will have complete access to the contact information for the advisors that registered for and attended your event. Please contact us for pricing and availability.
Advertising & Sponsorship
Are you interested in building your brand and generating leads? Advertising on our website and in our monthly eZine is a great way to put your brand front and center. Your logo and ad will be directly connected to a lead generation form so you can translate interest into quantifiable leads. Please contact us for pricing and availability.
Due Diligence Marketplace
The DDM is an interactive online directory of products and companies. Through DDM templates, companies can effectively tell their story to more than 1,000 members of RIA Central.
Key Benefits
- Helps you reach geographically dispersed advisors in one of the hardest to reach channels
- Generates warm, data intensive leads for your company that are integrated into your sales process
- Provides a cost effective way to increase viewership of your marketing material
- Strict membership requirements provide a compliance friendly step into social network marketing.
