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Don’t abuse LinkedIn for marketing purposes


Sales & Marketing

LinkedIn can be a valuable research and networking tool, but consultant Beverly Flaxington warns that it is becoming abused as a way to prospect and pitch to people. In a column at Advisor Perspectives, she offers tips on how to use the platform effectively. First, “don’t connect just to sell to someone,” she writes. See her full list of tips below. Also, a Jefferson National study finds that 52% of Gen X investors don’t have an advisor, which makes them a significant segment for RIAs and fee-based advisors to tap into. ThinkAdvisor outlines some of the key findings of the study and what Gen Xers are most concerned about. For example, 30% of Gen Xers said their top reason for having an advisor was concern about saving enough for retirement. See a link to the story below.

Marketing through LinkedIn: Dos and Don’ts

By Beverly Flaxington

Source: Advisor Perspectives

Dear Readers, I receive many requests to connect on LinkedIn. Today I received a note from someone who saw me on the agenda for the TD Ameritrade conference for January 31st and February 2nd this year. I accepted the connection and immediately received the following question: How would you suggest that I find clients in the RIA market? I have been in the financial services industry for 20+ years.


Here Are Gen Xers’ Biggest Financial Concerns

By Michael S. Fischer

Source: ThinkAdvisor

Gen X investors stand out from both their younger and older counterparts in terms of priorities, preferences and concerns, and provide RIAs and fee-based advisors with a huge opportunity to tap into a valuable client segment, according to a study by Jefferson National, a Nationwide business. The study showed that 52% of Gen X investors do not have an advisor, and are least likely to seek advice even though they are in their prime earning years, 37 to 52, and are poised to build and inherit $22 trillion in financial assets by 2030, up from $5 trillion in 2015.