A lot of financial planners avoid marketing because they consider it “anti-fiduciary.” But Bob Veres, in his book, “The New Profession,” says that “fiduciary marketing” benefits your community and society at large by letting people know that they have a professional option for financial advice. Read more details in an excerpt from Veres’ book (Chapter 2), which appears at SEI’s Practically Speaking blog. Also, in a podcast at BecomingReferrable.com, Stephen Wershing and Julie Littlechild interview David Meerman Scott, who shares his advice on how advisors can use various social media strategies to increase the visibility of their practices — and grow their businesses. Scott is a marketing strategist, speaker, and the author of 10 books. One topic he discusses is “newsjacking,” or how to hijack news headlines to draw attention to your business. See the link below.
Bob Veres Book Excerpt: The New Profession
By John Anderson (introduction)
Source: SEI’s Practically Speaking blog
I am excited to share an excerpt from Bob Veres’ new book, “The New Profession.” Bob has had an amazing career as an editor and journalist, but mostly as an observer and commentator on our business, in a career that has spanned more than 30 years. I first met Bob in the mid to late 90s, and I’ve followed his career ever since. His ability to keep up to date with the profession and identify future trends keeps him busy as a sought after speaker and editor.
David Meerman Scott on Making Marketing Great Again
Interview by Stephen Wershing and Julie Littlechild
David Meerman Scott is a speaker, author, and internationally acclaimed strategist, whose 10 books include Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and The New Rules of Sales & Service. His advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. David’s blog and programs such as New Marketing Mastery Program are tailored for professionals seeking to generate attention in ways that grow their businesses.