Financial professionals are continuing to grow their business through social media. A recent study shows that 46% of the advisors surveyed reported acquiring business this year through social media, an increase from 43% last year. The study by American Century also found that LinkedIn is preferred over Facebook for business use, according to an article at ThinkAdvisor. Read the details below. Also, consulting with clients, often through a client advisory board, is an invaluable way of getting feedback. But at what point do you bring clients into the conversation about an initiative or campaign? In a post at his Client Driven Practice blog, Stephen Wershing points out that most of the time, earlier is better — when the proposal is still an idea. He provides some examples in his column below.
Advisors Continue to Get New Business From Social Media: Poll
By Melanie Waddell
While social media continues to help advisors acquire new business, LinkedIn tops Facebook as advisors’ preferred platform to use for business — with 52% of advisors saying they’ve increased their visibility on LinkedIn. That’s according to American Century’s just-released seventh annual financial professionals social media adoption study, which polled 302 financial advisors, brokers and registered investment advisors.
When do you involve your clients in a decision (and get the most referrals)?
By Stephen Wershing
Source: Client Driven Practice blog
Engaging clients in your decisions will boost referrals. When can you get them involved for maximum impact? I was talking with one advisor about the agenda for their upcoming client advisory board meeting and he remarked that they would soon be undertaking a redesign of their website. The site would not be ready to launch until the fall and so maybe we should hold off and show them the drafts of it at that point. In fact, right now, I told him, is the best time to start talking about the idea.