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Firm triples referrals with ‘second opinion’ program

A New York City financial firm is experiencing a $5 million a month growth rate thanks to a “second opinion” program of reviewing prospective clients’ finances — for free, according to an article at Financial Advisor. The firm started the process less than a year ago and referrals have tripled, the firm’s president and CEO told the publication. See the full story below. Also, advisors who are reaching out to millennial prospects should consider talking to them about impact investing. A recent study from U.S. Trust showed that “more than 85% of millennial respondents expressed an interest in or owned social impact investments,” Financial Planning reports. A study by OppenheimerFunds and Campden Research revealed similar findings. See below.


This Firm’s Intake Strategy Tripled Client Referrals

By Karen DeMasters                       Source: Financial Advisor

Stacy Francis’s financial firm is growing by $5 million a month, and she is doing it by offering her services for free. Francis, president and CEO of Francis Financial in New York City, with $160 million in AUM, has an aggressive “second opinion” process in which she does an intensive 20-hour review of a prospective client’s finances and charges the person nothing.

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Millennials want their investing to make a difference

By Nicholas Yeap                              Source: Financial Planning

Millennials might be known as the “me me me generation,” the tech-savvy generation that popularized selfies. Generation Y clients, however, aren’t as preoccupied with themselves as they may appear when it comes to their investments. According to a recent U.S Trust study, millennials are prioritizing social, environmental issues and the greater good when choosing an investing strategy.

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