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LPL’s New Marketing Strategy: Naming Names

By Ann Marsh
Source: Financial Planning

LPL Financial is naming names. Historically mum on the specific details of its recruiting efforts, the country’s largest independent broker-dealer has begun publishing names of new advisor recruits for the first time. “It’s for those individuals who are thinking of LPL as a broker-dealer,” says Steve Pirigyi, LPL’s executive vice president of business development. “They can get a handle on the type of advisors who have made LPL their broker-dealer.”

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